- Canadian actors Ellen Page and Gordon Pinsent to voice new campaign -
- Six-month BELIEVE campaign to air on CTV, TSN and RDS -
- CTV introduces more than 100 new pieces of creative on SUPER BOWL Sunday -
http://bellmediapr.ca/ctv/releases/rele ... &yyyy=2012
Sample the videos here: http://review.bellmedia.ca/view/46325561
It’s Super Buzz Weekend on CTV. The network announced today that it will launch its new BELIEVE promotional campaign in support of its broadcast of the London 2012 Olympic Games during its exclusive coverage of SUPER BOWL XLVI this Sunday. Featuring the voices of Canadian actors Ellen Page and Gordon Pinsent on CTV and TSN, the campaign begins just after the six-month countdown to London 2012 was marked on January 27. Additionally, the network will use the opportunity to debut more than one hundred versions of never-seen-before, on-air creative, supporting CTV’s star-studded mid-season schedule and upcoming programming on Bell Media specialty channels.
“The SUPER BOWL is not only an amazing platform for clients to reach their customers by the millions, but it is also a tremendous opportunity for us to introduce, tease, and launch campaigns for upcoming programming on CTV and other Bell Media properties,” said Rick Lewchuk, Senior Vice-President, Bell Media Agency. “In addition to introducing the stunning new London 2012 BELIEVE campaign, we are keeping the overall SUPER BOWL viewing experience as fresh as possible with a wide range of brand-new creative.”
The original award-winning BELIEVE campaign debuted in advance of the Vancouver 2010 Olympic Winter Games – helping to inspire a nation and introduce Canadians to its Olympic heroes. The London 2012 BELIEVE campaign rekindles the incredible feeling of national pride that grew out of Vancouver 2010, engaging new Canadians by showcasing how the Olympic spirit of BELIEVE has spread to their homelands. Showcasing both Canadian and international athletes, the production involved three separate crews shooting over six months across Canada, the U.S., India, China, the Philippines, Poland, Italy, Portugal, Jamaica, Scotland, and England to create the look and feel of a trailer for a dramatic feature film.