BELIEVE campaign

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Feb 02, 2012 1:56 am

CTV's Super Buzz Weekend: Network to Launch London 2012 BELIEVE Campaign in SUPER BOWL XLVI
- Canadian actors Ellen Page and Gordon Pinsent to voice new campaign -
- Six-month BELIEVE campaign to air on CTV, TSN and RDS -
- CTV introduces more than 100 new pieces of creative on SUPER BOWL Sunday - ... &yyyy=2012

:veryexited: Sample the videos here:
It’s Super Buzz Weekend on CTV. The network announced today that it will launch its new BELIEVE promotional campaign in support of its broadcast of the London 2012 Olympic Games during its exclusive coverage of SUPER BOWL XLVI this Sunday. Featuring the voices of Canadian actors Ellen Page and Gordon Pinsent on CTV and TSN, the campaign begins just after the six-month countdown to London 2012 was marked on January 27. Additionally, the network will use the opportunity to debut more than one hundred versions of never-seen-before, on-air creative, supporting CTV’s star-studded mid-season schedule and upcoming programming on Bell Media specialty channels.

“The SUPER BOWL is not only an amazing platform for clients to reach their customers by the millions, but it is also a tremendous opportunity for us to introduce, tease, and launch campaigns for upcoming programming on CTV and other Bell Media properties,” said Rick Lewchuk, Senior Vice-President, Bell Media Agency. “In addition to introducing the stunning new London 2012 BELIEVE campaign, we are keeping the overall SUPER BOWL viewing experience as fresh as possible with a wide range of brand-new creative.”

The original award-winning BELIEVE campaign debuted in advance of the Vancouver 2010 Olympic Winter Games – helping to inspire a nation and introduce Canadians to its Olympic heroes. The London 2012 BELIEVE campaign rekindles the incredible feeling of national pride that grew out of Vancouver 2010, engaging new Canadians by showcasing how the Olympic spirit of BELIEVE has spread to their homelands. Showcasing both Canadian and international athletes, the production involved three separate crews shooting over six months across Canada, the U.S., India, China, the Philippines, Poland, Italy, Portugal, Jamaica, Scotland, and England to create the look and feel of a trailer for a dramatic feature film.
Each moment is an opportunity to make a fresh start. (Pema Chodron)
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True Ellen Page Fan
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Feb 02, 2012 4:26 am

YEAH! Go USA & Canada!!!! :grooving: By the way, Ellen's voice is so soothing. -sigh- If I could sit there and listen to her read a book to me, I would. :yellowhappy:
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Potential EP Fan
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Feb 02, 2012 4:47 am

GO Korea & USA & Canada! we are the world! haha
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Must be a Haligonian
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Feb 03, 2012 2:00 am

WOO HOO....that is so cool 8-) Ellen sounds so absolutely elegant and powerful in the ad. Oh yeah I Believe!

After being in Vancouver for the 2010 Winter Olympics....lemme tell ya I saw just about every Canadian in Vancouver....all with Canadian flags :) Atlanta 1996 was nowhere near the national pride fest like Vancouver was for Canada. The carry-over to London 2012 should be immense. I'll have to wear my Canadian Olympic stuff with my USA stuff....its a little warm for my COC Red Mittens I bought in Vancouver :laugh:

Thanks for posting Jim.....usually the Canadian TV websites are blocked to the US (TV rights issues) so I really appreciate the link. Do tell us when during the game the advertisment aired...

Although we here think Ellen is the Canadian National Treasure :) additional props for CTV also using Gordon Pinsent....if you ever see the movie "Away From Her" Pinsent probably should have won the Oscar (very moving performance)

So stoked about this and Ellen's Family Guy appearance. It really made this week
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